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have chosen to look at our Pathé and MGM (Metro-Goldwyn-Mayer). Initially, Pathé was a record producing label, established by brothers Charles and Émile Pathé, in Paris in the 1890's. In 1894 the brothers diversified into the film industry and in 1896 their films were exported to America. They featured as a dominant business of the Paris stock exchange a year later.
have chosen to look at our Pathé and MGM (Metro-Goldwyn-Mayer). Initially, Pathé was a record producing label, established by brothers Charles and Émile Pathé, in Paris in the 1890's. In 1894 the brothers diversified into the film industry and in 1896 their films were exported to America. They featured as a dominant business of the Paris stock exchange a year later.Pathé's logo has changed extensively throughout the century it has been in service. When they were established technology restricted them in that they could not use colour or animation. The rooster is an icon and is immediately recognisable - because of this it has been adapted and features in the modern logo used today by the production company.The logo today has made good use of colour and modern techniques moving away from old traditional fonts to more dynamic text styles.
Pathé, as a production company, has produced family films such as The Two Brothers (2004), The Magic Roundabout (2005) and also co-produced the film Slumdog MillionairePathe, in the past, was predominantly a production; however, nowadays it mainly distributes and co-produces in collaborations with other production companies (2008)
MGM was established in 1924 around the time when the US cinema industry took off and a 'star system' developed. It was formed by Marcus Loew who gained control of Metro Pictures, Goldwyn Pictures Corporation and Louis. B. Mayer Pictures. A subsidiary of MGM, the MGM cartoon studio is renowned for its producing of the 7 times Academy Award winning cartoon Tom & Jerry.
Like Pathé MGM studios has an iconic mascot - A lion. However, unlike Pathé, MGM's mascot has recieved celebrity status. Their iconic logo has been revised several times with each new revision displaying a new lion. 
Their initial logo did not display Metro or Mayer; however, in 1924 when the 3 companies collaborated a new logo was intoduced still bearing the same Lion, Slats. From 1956, the name words Metro-Goldwyn-Mayer were then displayed above the lion itself. The logo itself has not changed dramatically and still bares great resemblance to the original, yet has made better use of colour and has developed with the times and technology in terms of its modern look and use of a range of tones, respectively, in contrast to its single tone predecessors.
MGM has co-produced and distributed films like James Bond; both Casino Royales and, recently, The Quantum of Solace in 2008. It has also worked with WWE films in making the 2004 action thriller Walking Tall.
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