It was clear when looking back on past logos and slides of established production companies such as MGM and Pathé that they had iconic mascots that are globally recognised for example; The lion and the cockerel, respectively. When it came to designing mine I, too, decided to base my logo around an object that would iconic - initially this was a church. The focal point of the logo would be a star at the top of the spire and the name of the company would be spread along the bottom below the church.
After much thought I decided that I was going to scrap the idea of using a church as firstly, the logo should not have too much detail (a church would be difficult to construct and too complex to the eye as there would be much going on). Secondly, as my production company was going to be global it must appeal to all lifestyles and cultures and as a church is iconic to christianity it would not appeal to other ethnic countries.
However, I decided to stick to the same layout and shape structure as set out in my draft. The idea of the star at the top developed into 3 stars. The MGM logo features a convention of film in its logo; the use of film reel as a border. Considering that, I decided to use a convention of film in my logo - the use of colour which we all take for granted. The centre structure that is the triangle ended up being divided into several sections. These sections were filled with the colours from the visible light spectrum.
I have also created a shortened version of the logo itself just displaying the name and key elements of the logo. Other companies such as Dreamworks have done the same in the past. The main slide that is associated with Dreamworks is the man fishing off the moon, however, they have a logo that incorporates the icon but just displays the name of the company. Below is both my alternate logo and Dreamworks.
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